Business Ethics
Business ethics is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.
With a nearly 70-year history, DECA has impacted the lives of more than ten million students, educators, school administrators and business professionals since it was founded in 1946.
DECA’s brand identifies a remarkable experience in the preparation of emerging leaders and entrepreneurs. Our messaging statements, logo and visual elements collectively define our image. To attain the maximum brand recognition, we must consistently use elements of the DECA brand and identify to reach our many audiences. We are stronger when we speak as one. |
Mission Statement |
Guiding Principles |
DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.
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Our guiding principles explain how we fulfill our mission by addressing what we do and the outcomes we expect
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